philippine-premier-league-global-cebu-rebrands-united-makati-fc-rises

Out of the ashes of Global, United Makati rises

In a press conference held last February 12, 2019, a club ceased to exist as Global [Cebu] FC as a new name comes into fruition in the identity of United Makati FC.

Despite the complete rebrand, with the relocation and the change of name, the club opted to keep intact its history acknowledging the Global FC past.

In a Facebook post, a new crest has been unveiled as well with the three championships achieved by its then almighty predecessor still present.

Along with the rebrand came the pressing issue on the unpaid wages of its players which, in a report by Beatrice Go of Rappler, is set to be addressed in the next months as per owner and CEO, Mark Jarvis.

Also tackled in this development, which may definitely have given a hand to addressing the payroll concerns, is the new partnership with international sports marketing agency MMZ Sportz Asia which is currently headed by CEO Eric Gottschalk.

It may still be very early at this moment, but with these developments, the embattled club definitely has shown some life with a significant degree of optimism and hope in the immediate future.

Global Cebu, before its recent challenges, has been a major force in Philippine club football in the past, winning three league titles, and being a regular participant in the AFC Cup since Filipino clubs became eligible to compete in AFC-sanctioned continental club competitions.

Photo credit: United Makati FC

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