Representatives from LaLiga and its clubs, Valencia CF, RCD Mallorca and Real Valladolid CF are going to be in Manila this week to take part in the SPIA Asia international conference, which will be held on December 2 and 3 at the Grand Hyatt in Bonifacio Global City.
This year’s event is the fifth edition of the sports industry congress that will see 600 delegates and 60 international speakers come together to share knowledge and experiences about the latest trends in sports marketing, business strategy and international development.
The football industry will take centre stage, with LaLiga and its clubs once again to be showcased as role models thanks to their successful growth and internationalization strategies.
Maheta Molango, RCD Mallorca CEO; David Espinar, head of the president’s cabinet at Real Valladolid; and Josep Borrell, Valencia CF‘s commercial strategy coordinator, will offer those in attendance an insight into the various internationalization strategies undertaken by their clubs, their links with and future plans for the Asian continent, as well as their relationships with their global fans and partners.
A number of LaLiga outfits have interests and ties with Asia through the presence of players from the continent such as, playmaker Takefusa Kubo of Japan, who’s currently on loan at Mallorca and Valencia’s South Korean forward Kang-in Lee. Meanwhile, Real Valladolid were one of the first clubs to establish such a link after they signed Japanese striker Shoji Jo back in 2000.
The institution will also be represented during the talks at the event, with Ivan Codina, LaLiga‘s managing director for South-East Asia, Japan, Korea and Australia; and Almudena Gomez, LaLiga delegate in the Philippines, set to deliver presentations. The pair are part of LaLiga’s comprehensive network of staff based across the globe. The organisation will also take part in a panel discussion which will focus on trends in the development of the football industry across the Asian leagues and how leagues contribute to the progress of the game at a local level, as well as LaLiga’s strategy and projects in the region.
The SPIA Asia 2019, organized by MMC Sportz and supported by Tourism Promotions Board Philippines will also be graced by a special guest in the shape of Real Valladolid President, Ronaldo “Il Fenomeno” Nazario De Lima, who will take to the stage on 3 December during the SPIA Asia “Straight Talk” before being awarded the SPIA Asia “Sport & Beyond” award.
Meanwhile, the summit will conclude with the annual SPIA Asia Awards Gala, which recognizes and celebrates excellence of the Asian sports industry. 450 submission from 47 eligible countries have been received to recognize the top achievers in 25 award categories including of the “Best Asian Sportsman & Sports Woman of the Year” and the “Best Asian Sports Team”. LaLiga has been shortlisted in Asia Top 10 in the accolade for the “Best Influencer Marketing Campaign of the Year”.
This year sees SPIA Asia 2019 will take place from December 2-3, 2019 at the Grand Hyatt Manila as part of the official activities of the 30th South East Asian Games.
In terms of LaLiga’s presence in the continent, the institution currently boasts three offices throughout in Asia (Singapore, China and India), whilst a team of 12 delegates are based across the Philippines, Thailand, Vietnam, Malaysia, Japan, Korea, Hong Kong, Indonesia and Australia, amongst other territories. In addition to having secured local sponsors and offering tailored social media accounts in several Asian countries, LaLiga has also signed various agreements with a number of local leagues and federations.